Every project begins with a conversation. This can be a call on Google Teams or a more relaxed chat in person over a coffee, depending on what works best for you. During this stage, we talk through your business, your goals, your audience, and the overall vision you have in mind. I take the time to understand not just what you want visually, but why, what makes your brand unique and how it should be perceived. As we talk, I build a detailed project brief for myself, outlining key information such as your brand values, competitors, target audience, and any stylistic preferences. This foundation ensures everything moving forward is aligned with your vision and built with purpose.